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~person:"Hirvonen, Saku"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Lieferantenmanagement"
~subject:"Unternehmenserfolg"
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Brand management
Internet marketing
Lieferantenmanagement
Unternehmenserfolg
Markenführung
6
Marketing management
6
Marketingmanagement
6
Firm performance
5
KMU
5
SME
5
Brand image
4
Markenimage
4
brand performance
4
Performance measurement
3
Performance-Messung
3
brand orientation
3
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2
Brand orientation
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Brand performance
2
Consumer behaviour
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Erfolgsfaktor
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Konsumentenverhalten
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Relationship marketing
2
SMEs
2
Success factor
2
financial performance
2
internal branding
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moderation
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B-to-B-Marketing
1
B2B SME
1
Brand
1
Brand identity
1
Business growth
1
Business-to-business marketing
1
Customer relationship performance
1
Financial performance
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Hirvonen, Saku
Keller, Kevin Lane
19
Bruhn, Manfred
17
Melewar, T. C.
15
O'Cass, Aron
15
Homburg, Christian
13
Adeola, Ogechi
11
Laukkanen, Tommi
11
Bauer, Hans H.
9
Brettel, Malte
9
Hinson, Robert
9
Morgan, Neil A.
9
Baumgarth, Carsten
8
Chaffey, Dave
8
Ko, Eunju
8
Kumar, V.
8
Ngo, Liem Viet
8
Ozuem, Wilson
8
Vrontis, Demetris
8
Foroudi, Pantea
7
Kitchen, Philip J.
7
MacInnis, Deborah J.
7
Pepels, Werner
7
Pitt, Leyland F.
7
Reijonen, Helen
7
Tikkanen, Henrikki
7
Urde, Mats
7
Šerić, Maja
7
Aaker, David A.
6
Balmer, John M. T.
6
Blankson, Charles
6
Burmann, Christoph
6
Dekimpe, Marnik G.
6
Di Benedetto, C. Anthony
6
Fritz, Wolfgang
6
Karjaluoto, Heikki
6
Kleinaltenkamp, Michael
6
Loureiro, Sandra Maria Correia
6
Mutum, Dilip S.
6
Ratten, Vanessa
6
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The journal of brand management : an international journal
2
Journal of marketing management : MM
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
2
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
3
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
4
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
5
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
6
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
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