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~person:"Hirvonen, Saku"
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Search: subject_exact:"Marketing mix"
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Brand management
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5
KMU
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SME
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Unternehmenserfolg
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Performance-Messung
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brand orientation
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financial performance
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internal branding
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moderation
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B-to-B-Marketing
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Hirvonen, Saku
Bruhn, Manfred
92
Kotler, Philip
88
Homburg, Christian
66
Meffert, Heribert
62
Pepels, Werner
49
Sheth, Jagdish N.
42
Kumar, V.
40
Keller, Kevin Lane
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Albers, Sönke
29
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
O'Cass, Aron
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
Melewar, T. C.
22
Rajagopal
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Nufer, Gerd
21
Schultz, Don E.
21
Belz, Christian
20
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
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The journal of brand management : an international journal
2
Journal of marketing management : MM
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
2
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
3
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
4
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
5
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
6
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
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