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~person:"Hisrich, Robert D."
~person:"Lilien, Gary L."
~subject:"Marketing management"
~subject:"Produktmanagement"
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Marketing decisions for new and mature products
Hisrich, Robert D.
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1991
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2. ed
Persistent link: https://www.econbiz.de/10013502964
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Market planning for new industrial products
Choffray, Jean Marie
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Lilien, Gary L.
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1980
Persistent link: https://www.econbiz.de/10004006002
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