Hoffjann, Olaf; Hoffstedde, Karina; Jaworek, Franziska - In: Journal of Communication Management 25 (2020) 1, pp. 1-17
Purpose: Although the market for communication consultancies has been booming worldwide for many years now, there are still only a handful of theoretical concepts and empirical findings pertaining to communication consulting. This is the fundamental starting point for this paper, which sets out...