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~person:"Hoffmann, Anke"
~person:"Ieva, Marco"
~person:"Smith, Alan D."
~subject:"Corporate Social Responsibility"
~subject:"Einzelhandel"
~subject:"Retail trade"
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Search: subject_exact:"Loyalty program"
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Corporate Social Responsibility
Einzelhandel
Retail trade
Kundenbindungsprogramm
11
Loyalty program
11
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
5
Konsumentenverhalten
5
Kundenbindung
5
Kundenkarte
4
Unternehmen
4
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3
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2
Cluster analysis
1
Clusteranalyse
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Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer retention
1
Data security
1
Datensicherheit
1
E-commerce
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Economics
1
Electronic Commerce
1
Erfolgsfaktor
1
Food retailing
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Green loyalty program
1
Lebensmitteleinzelhandel
1
Loyalty programs
1
Marketing
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Hoffmann, Anke
Ieva, Marco
Smith, Alan D.
Bijmolt, Tammo H. A.
5
Bhardwaj, Renu
4
Soni, Pavleen
4
Bombaij, Nick J. F.
3
Breugelmans, Els
3
Köhler, Sven
3
Li, Zonghuo
3
Pennings, Joost M. E.
3
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3
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3
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3
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2
Bendle, Neil T.
2
Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Elliott, Caroline
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Hagberg, Johan
2
Hoch, Gerhard
2
Hoffmann, Nicolas
2
Ittersum, Koert van
2
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Julian, Craig C.
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Lam, Iok Keng Veronica
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Leenheer, Jorna
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Muhamad Azrin Nazri
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2
Nies, Salome
2
Nor Asiah Omar
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Omar, Nor Asiah
2
Rossi, Federico
2
Rumler, Andrea
2
Stourm, Valeria
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2
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
International journal of business innovation and research
1
International journal of management & enterprise development : IJMED
1
Journal of service theory and practice
1
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ECONIS (ZBW)
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
3
Loyalty card programs, customer relationship and information technology : an exploratory approach
Smith, Alan D.
;
Potter, Jodi A.
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 65-92
Persistent link: https://www.econbiz.de/10003953748
Saved in:
4
Customer loyalty card programmes and its interaction with support technology in the retail industry
Smith, Alan D.
- In:
International journal of management & enterprise …
5
(
2008
)
2
,
pp. 157-195
Persistent link: https://www.econbiz.de/10003641874
Saved in:
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