Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Michaël Flacandji and Juliette Passebois Ducros, Marco Ieva
| Year of publication: |
2023
|
|---|---|
| Authors: | Flacandji, Michaël ; Passebois-Ducros, Juliette ; Ieva, Marco |
| Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 33.2023, 4, p. 465-487
|
| Subject: | Corporate social responsibility (CSR) | Green loyalty program | Loyalty program | Perceived value | Social exchange theory | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-07-2022-0145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302355