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~person:"Hoffmann, Sascha"
~person:"Koch, Jörg"
~source:"usbk"
~subject:"Lehrbuch"
~subject:"Marketingforschung"
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Lehrbuch
Marketingforschung
Marktforschung
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German
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Hoffmann, Sascha
Koch, Jörg
Berekoven, Ludwig
10
Eckert, Werner
10
Ellenrieder, Peter
10
Kuß, Alfred
6
Hüttner, Manfred
4
Steinmetz, Peter
4
Weis, Hans Christian
4
Günther, Martin
3
Vossebein, Ulrich
3
Wildner, Raimund
3
Aaker, David A.
2
Churchill, Gilbert A.
2
Day, George S.
2
Eisend, Martin
2
Fantapié Altobelli, Claudia
2
Kamenz, Uwe
2
Kinnear, Thomas C.
2
Schoner, Bertram
2
Taylor, James R.
2
Uhl, Kenneth P.
2
Araujo, Luis
1
Badi, N. V.
1
Bagozzi, Richard P.
1
Baker, Michael John
1
Battenfeld, Dirk
1
Buhr, Carl-Christian
1
Böhler, Heymo
1
Crask, Melvin
1
Darmon, René Y.
1
Fox, Richard J.
1
Grunwald, Guido
1
Gupta, Sunil
1
Hawkins, Del I.
1
Hempelmann, Bernd
1
Henze, Arno
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Hofte-Fankhauser, Kathrin ter
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Grundlagen der Marktforschung
Fantapié Altobelli, Claudia
;
Hoffmann, Sascha
-
2011
Persistent link: https://www.econbiz.de/10009557468
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2
Marktforschung : Grundlagen und praktische Anwendungen
Koch, Jörg
-
2009
-
5., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004947990
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3
Marktforschung : Begriffe und Methoden
Koch, Jörg
-
2001
-
3., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004740249
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4
Marktforschung : Begriffe und Methoden
Koch, Jörg
-
1997
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10004328709
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