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~person:"Hogan, Suzanne"
~subject:"Electronic Commerce"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Social web"
~type_genre:"Reprint"
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Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
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