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~person:"Hogg, Margaret K."
~person:"Kim, Jiyeon"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Soziale Werte"
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Online retailing
Retail trade
Soziale Werte
Consumer behaviour
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2
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1
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Hogg, Margaret K.
Kim, Jiyeon
Zielke, Stephan
3
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2
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European journal of marketing : EJM
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ECONIS (ZBW)
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The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
Saved in:
2
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
3
Adoption of sensory enabling technology for online apparel shopping
Kim, Jiyeon
;
Forsythe, Sandra
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1101-1120
Persistent link: https://www.econbiz.de/10009525805
Saved in:
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