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~person:"Holbrook, Morris B."
~person:"Krishnan, Balaji C."
~subject:"Konsumentenverhalten"
~type_genre:"Sammlung"
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Konsumentenverhalten
Consumer behaviour
18
Marketing
6
Qualitative Methode
3
Qualitative method
3
Theorie
3
Theory
3
Marketing management
2
Marketingmanagement
2
B-to-B-Marketing
1
Beziehungsmarketing
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Brand loyalty
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Business ethics
1
Business-to-business marketing
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Innovation diffusion
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International marketing
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Internationales Marketing
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Jagdish N. Sheth
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Relationship marketing
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Sammlung
Collection of articles written by one author
18
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9
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English
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Holbrook, Morris B.
Krishnan, Balaji C.
Sheth, Jagdish N.
49
Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
Wind, Yoram
3
Abeler, Johannes
2
Achtnicht, Martin
2
Benlian, Alexander
2
Christensen, Glenn L.
2
Herrmann, Andreas
2
Kahn, Barbara E.
2
Lutz, Richard J.
2
Maas, Peter
2
Spann, Martin
2
Zaltman, Gerald
2
Abedin, Annas
1
Addis, Michela
1
Ahrend, Nadine
1
Akca, Selin
1
Alba, Joseph W.
1
Albers, Sönke
1
Alexandrova, Maria
1
Altmann, Michael
1
Amirpur, Miglena
1
Anderl, Eva Maria
1
Andersen, Laura Mørch
1
Arts, Joseph Willem Cornelius
1
Asgary, Nader
1
Askegaard, Søren
1
Barabba, Vincent P.
1
Barenstein, Matias
1
Barwitz, Niklas
1
Baum, Chad M.
1
Becker, Gary Stanley
1
Bergemann, Dirk
1
Bergstresser, Daniel
1
Berthon, Pierre R.
1
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Legends in consumer behavior
14
Legends in marketing
4
Source
All
ECONIS (ZBW)
18
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1
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
2
Emotions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504982
Saved in:
3
Esthetics and tastes, Part II: effects of personality, class, and expertise
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504962
Saved in:
4
Inspirational applications, Part I: marketing education
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505778
Saved in:
5
Inspirational applications, Part II: scholarship and creativity
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505775
Saved in:
6
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
7
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
8
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
9
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
10
Nostalgia and age-related preferences
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504958
Saved in:
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