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~person:"Holbrook, Morris B."
~person:"Song, Reo"
~subject:"Consumer behaviour"
~subject:"Product quality"
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Holbrook, Morris B.
Song, Reo
Hennig-Thurau, Thorsten
5
Moon, Sangkil
4
Moretti, Enrico
4
Bazerman, Max H.
3
Brown, Alexander L.
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Camerer, Colin
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Collins, Alan
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Dördrechter, Nikolai
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Chung, Chul
2
Clement, Michel
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DellaVigna, Stefano
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Delre, Sebastiano A.
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Dens, Nathalie
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Elberse, Anita
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Eliashberg, Jehoshua
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Henning, Victor
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
2
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
3
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
4
The effect of product placements on the evaluation of movies
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
5
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
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