//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hollebeek, Linda D."
~person:"Keller, Kevin Lane"
~subject:"Brand"
~subject:"Corporate reputation"
~subject:"Konsumentenverhalten"
~subject:"Kundenintegration"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand
Corporate reputation
Konsumentenverhalten
Kundenintegration
Werbung
Brand management
76
Markenführung
76
Consumer behaviour
39
Brand image
34
Markenimage
34
Markenartikel
29
Marketing management
20
Marketingmanagement
20
Beziehungsmarketing
18
Relationship marketing
18
Markenpolitik
10
Social Web
8
Social web
8
Strategisches Management
8
Brand extension
7
Markentransfer
7
Competitive strategy
5
Customer integration
5
Internet marketing
5
Online-Marketing
5
Produktmanagement
5
Wettbewerbsstrategie
5
B-to-B-Marketing
4
Brand architecture
4
Brand equity
4
Brands
4
Business-to-business marketing
4
Firmenimage
4
Markenarchitektur
4
Markenwert
4
Product management
4
Strategic management
4
USA
4
United States
4
Advertising
3
Brand loyalty
3
more ...
less ...
Online availability
All
Undetermined
23
Free
5
Type of publication
All
Article
48
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
8
Book section
8
Reprint
6
Arbeitspapier
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
53
Author
All
Hollebeek, Linda D.
Keller, Kevin Lane
Melewar, T. C.
45
Phau, Ian
35
Loureiro, Sandra Maria Correia
32
Esch, Franz-Rudolf
31
Baumgarth, Carsten
30
Burmann, Christoph
30
Bang, Nguyen
27
Balmer, John M. T.
26
De Chernatony, Leslie
26
Ko, Eunju
25
Wiedmann, Klaus-Peter
24
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Khan, Imran
21
Fournier, Susan
20
Diamantopoulos, Adamantios
19
Foroudi, Pantea
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Christodoulides, George
18
Dawes, John
18
MacInnis, Deborah J.
18
Romaniuk, Jenni
18
Sarkar, Juhi Gahlot
18
Schmidt, Holger J.
18
Huber, Frank
17
Iglesias, Oriol
17
Ind, Nicholas
17
Rahman, Zillur
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Dens, Nathalie
16
Fetscherin, Marc
16
Pelsmacker, Patrick de
16
Sharp, Byron
16
Tomczak, Torsten
16
Vrontis, Demetris
16
more ...
less ...
Published in...
All
The journal of brand management : an international journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing and consumer services
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of marketing
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of creating value
1
Journal of international marketing
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing-mix strategies - product strategy and promotion strategy
1
Psychology & marketing
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The handbook of communication engagement
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
2
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
3
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
4
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
5
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
6
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
7
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
8
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
9
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
10
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->