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~person:"Hollebeek, Linda D."
~subject:"Brand"
~subject:"Corporate reputation"
~subject:"Konsumentenverhalten"
~subject:"Kundenintegration"
~subject:"Werbung"
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Brand
Corporate reputation
Konsumentenverhalten
Kundenintegration
Werbung
Brand management
18
Markenführung
18
Consumer behaviour
17
Beziehungsmarketing
13
Relationship marketing
13
Brand image
7
Markenimage
7
Social Web
7
Social web
7
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Customer integration
4
Brand loyalty
3
Consumer engagement
3
Customer engagement
3
Engagement
3
Markentreue
3
Brand experience
2
Confidence
2
Customer satisfaction
2
Kundenzufriedenheit
2
Netnography
2
Vertrauen
2
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Bibliometrics
1
Bibliometrie
1
Brand alliances
1
Brand engagement
1
Brand equity
1
Brand evangelism
1
Brand relationship quality
1
Brands
1
Cocreated brand value
1
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English
18
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Hollebeek, Linda D.
Melewar, T. C.
45
Phau, Ian
35
Keller, Kevin Lane
33
Esch, Franz-Rudolf
31
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
30
Baumgarth, Carsten
29
Bang, Nguyen
27
Balmer, John M. T.
26
De Chernatony, Leslie
26
Ko, Eunju
25
Wiedmann, Klaus-Peter
24
Han, Heesup
23
Sarkar, Abhigyan
23
Fournier, Susan
20
Guzman, Francisco
20
Diamantopoulos, Adamantios
19
Foroudi, Pantea
19
Japutra, Arnold
19
Khan, Imran
19
Dawes, John
18
MacInnis, Deborah J.
18
Romaniuk, Jenni
18
Sarkar, Juhi Gahlot
18
Schmidt, Holger J.
18
Veloutsou, Cleopatra
18
Christodoulides, George
17
Huber, Frank
17
Iglesias, Oriol
17
Ind, Nicholas
17
Rahman, Zillur
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Dens, Nathalie
16
Fetscherin, Marc
16
Pelsmacker, Patrick de
16
Sharp, Byron
16
Tomczak, Torsten
16
Kunkel, Thilo
15
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Journal of retailing and consumer services
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
Psychology & marketing
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
18
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18
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1
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
2
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
3
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
4
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
5
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
6
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
7
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
8
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
9
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
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