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~person:"Hollebeek, Linda D."
~subject:"Firmenimage"
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Firmenimage
Social web
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Brand management
20
Markenführung
20
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18
Konsumentenverhalten
18
Beziehungsmarketing
14
Relationship marketing
14
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9
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9
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7
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5
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5
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5
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4
Online-Marketing
4
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3
Consumer engagement
3
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3
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3
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2
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2
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2
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2
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Aufsatz in Zeitschrift
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7
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Hollebeek, Linda D.
Melewar, T. C.
26
Balmer, John M. T.
21
Bang, Nguyen
14
Loureiro, Sandra Maria Correia
13
Foroudi, Pantea
11
Kunkel, Thilo
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Christodoulides, George
8
Cova, Bernard
8
Feenstra, Robert C.
8
Ganapati, Sharat
7
Gupta, Suraksha
7
Hajli, Nick
7
Merrilees, Bill
7
Shapiro, Joseph S.
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Walker, Reed
7
Abratt, Russell
6
Burmann, Christoph
6
Filieri, Raffaele
6
Füller, Johann
6
Guzman, Francisco
6
Haverila, Kai
6
Iglesias, Oriol
6
McLaughlin, Caitlin
6
Rindell, Anne
6
Urde, Mats
6
Vrontis, Demetris
6
Balmer, John M.T.
5
Bennett, Gregg
5
Bilro, Ricardo Godinho
5
Carvalho, Vasco M.
5
Chan-Olmsted, Sylvia M.
5
Dessart, Laurence
5
Dineen, Brian R.
5
Foroudi, Mohammad Mahdi
5
Grace, Debra
5
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
The journal of services marketing
1
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ECONIS (ZBW)
7
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
3
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
4
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
5
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
6
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
7
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
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