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~person:"Hollenbeck, Brett"
~subject:"Viral marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
E-commerce
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Electronic Commerce
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Online retailing
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Virales Marketing
2
Betriebliche Wertschöpfung
1
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1
Corporate reputation
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Internet marketing
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Online-Marketing
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Social web
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Value creation
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electronic commerce
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franchising
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machine learning
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Aufsatz in Zeitschrift
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Hollenbeck, Brett
Law, Chun Hung Roberts
4
Cui, Geng
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Duan, Wenjing
3
Furner, Christopher P.
3
Lobel Trong Thuy Tran
3
Mariani, Marcello M.
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Peng, Ling
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Akram, Umair
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Bilal, Muhammad
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Bradley, Graham L.
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Diwanji, Vaibhav S.
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Ford, John B.
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Le Nguyen Hoang
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Le Thanh Tung
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2
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2
Loc Tuan Le
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Luo, Jun
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Mayzlin, Dina
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Journal of marketing research : JMR
1
Marketing science
1
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ECONIS (ZBW)
2
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1
The market for fake reviews
He, Sherry
;
Hollenbeck, Brett
;
Proserpio, Davide
- In:
Marketing science
41
(
2022
)
5
,
pp. 896-921
Persistent link: https://www.econbiz.de/10013373616
Saved in:
2
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
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