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~person:"Holt, Douglas B."
~person:"O'Shaughnessy, John"
~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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Konsumentenverhalten
Marketing theory
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Holt, Douglas B.
O'Shaughnessy, John
Keller, Kevin Lane
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Warde, Alan
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Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
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Dobscha, Susan
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Erdem, Tülin
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Sheth, Jagdish N.
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Belk, Russell W.
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Benet-Martínez, Verónica
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Thompson, Craig J.
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Critical marketing : issues in contemporary marketing
1
Cross-cultural and critical perspectives on brands
1
Sage library in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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1
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
4
Marketing, the consumer society and hedonism
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 187-210)
.
2008
Persistent link: https://www.econbiz.de/10003673941
Saved in:
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