Marketing, the consumer society and hedonism
John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Year of publication: |
2008
|
|---|---|
| Authors: | O'Shaughnessy, John ; O'Shaughnessy, Nicholas Jackson |
| Published in: |
Critical marketing : issues in contemporary marketing. - Chichester [u.a.] : Wiley, ISBN 978-0-470-51200-5. - 2008, p. 187-210
|
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Sozialer Wandel | Social change | Konsumgesellschaft | Consumer society |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003673941