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~person:"Holton, Judith A."
~person:"Huarng, Kun-Huang"
~person:"Naderer, Gabriele"
~person:"Pich, Christopher"
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Qualitative Methode
22
Qualitative method
22
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11
Marktforschung
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Consumer behaviour
5
Fuzzy sets
5
Fuzzy-Set-Theorie
5
Grounded Theory
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grounded theory
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qualitative research
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Holton, Judith A.
Huarng, Kun-Huang
Naderer, Gabriele
Pich, Christopher
Cassell, Catherine
15
Cunliffe, Ann L.
13
Langley, Ann
13
Buber, Renate
11
Belk, Russell W.
10
Elsner, Benjamin
9
Zölitz, Ulf
9
Costa, Carlos A. Bana e
8
Locke, Karen
8
Greco, Salvatore
7
Hoeber, Larena
7
Isphording, Ingo Eduard
7
Piekkari, Rebecca
7
Smith, Anne D.
7
Symon, Gillian
7
Słowiński, Roman
7
Eisenhardt, Kathleen M.
6
Greckhamer, Thomas
6
Holzmüller, Hartmut H.
6
Jemielniak, Dariusz
6
Jenkins, Stephen
6
Levina, Natalia
6
Penz, Elfriede
6
Sinkovics, Rudolf R.
6
Townsend, Keith
6
Verweij, Stefan
6
Aguinis, Herman
5
Alvarez, Fernando
5
Atkeson, Andrew
5
Bailyn, Lotte
5
Beegle, Kathleen
5
Bell, Emma
5
Corley, Kevin G.
5
Cui, Zhijian
5
Fernández, Walter
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He, Ru
5
Himelein, Kristen
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Organizational research methods : ORM
5
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
5
Journal of business research : JBR
4
International journal of market research : JMRS ; the journal of the Market Research Society
2
Qualitative market research : an international journal
2
International journal of market research
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
22
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1
A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
2
Analysis of global innovation index by structural qualitative association
Huarng, Kun-Huang
;
Yu, Tiffany Hui-Kuang
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013449163
Saved in:
3
Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
4
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
5
Qualitative comparative analysis : crisp and fuzzy sets in business and management
Roig-Tierno, Norat
;
Huarng, Kun-Huang
;
Ribeiro Soriano, …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1261-1264
Persistent link: https://www.econbiz.de/10011446616
Saved in:
6
Qualitative comparative analysis, crisp and fuzzy sets in knowledge and innovation
Huarng, Kun-Huang
;
Roig-Tierno, Norat
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5181-5186
Persistent link: https://www.econbiz.de/10011589646
Saved in:
7
Qualitative analysis with structural associations
Huarng, Kun-Huang
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5187-5191
Persistent link: https://www.econbiz.de/10011589649
Saved in:
8
Rejoinder : moving the management field forward
Walsh, Isabelle
;
Holton, Judith A.
;
Bailyn, Lotte
; …
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011373975
Saved in:
9
Pragmatic reflections on a conversation about grounded theory in management and organization studies
Locke, Karen
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 612-619
Persistent link: https://www.econbiz.de/10011373984
Saved in:
10
Reflecting on the reflective conversation
Dougherty, Deborah Jane
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 606-611
Persistent link: https://www.econbiz.de/10011373986
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