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~person:"Holtzhausen, Derina"
~subject:"Firmenimage"
~subject:"Fußball"
~subject:"Marketing"
~subject:"USA"
~subject:"collective reputation"
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The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Holtzhausen, Derina
;
Fullerton, Jami A.
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 185-198
Persistent link: https://www.econbiz.de/10011376485
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