The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Year of publication: |
2015
|
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Authors: | Holtzhausen, Derina ; Fullerton, Jami A. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 3, p. 185-198
|
Subject: | country reputation | place branding | sports | tourism | Südafrika | South Africa | Firmenimage | Corporate reputation | Fußball | Football | Sportveranstaltung | Sport event | Reputation | Sportmarketing | Sports marketing | Großveranstaltung | Big event | Standortmarketing | Place marketing | Tourismus | Tourism |
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