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~person:"Homburg, Christian"
~person:"Kirchgeorg, Manfred"
~subject:"Strategic management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
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Strategic management
Beziehungsmarketing
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45
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33
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33
Marketing management
29
Marketingmanagement
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Marketing
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Marketing-Mix
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5
B-to-B-Marketing
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Homburg, Christian
Kirchgeorg, Manfred
Pfeffermann, Nicole
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Hülsmann, Michael
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Lambert, Douglas M.
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Ergenzinger, Rudolf
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Lane, Nikala
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Handbook of strategic account management : a comprehensive resource
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ECONIS (ZBW)
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Strategische Anreize für Vertriebsteams : eine empirische Untersuchung zu Leistungssteigerung und Mitarbeiterinteraktion mit Netzwerkanalyse
Morguet, Theresa Roswitha
-
2020
Persistent link: https://www.econbiz.de/10012503448
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2
A configurational approach to strategic account management effectiveness
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
- In:
Handbook of strategic account management : a …
,
(pp. 289-316)
.
2014
Persistent link: https://www.econbiz.de/10010341332
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