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~person:"Homburg, Christian"
~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~source:"econis"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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| 9 applied filters
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Subject
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Customer service
Konsumentenverhalten
Relationship marketing
Beziehungsmarketing
182
Theorie
163
Theory
163
Marketingmanagement
154
Marketing
152
Marketing management
148
Deutschland
109
Germany
109
Marktforschung
105
Market research
104
Consumer behaviour
95
Lieferantenmanagement
69
Supplier relationship management
69
Marketingtheorie
63
Marketing theory
57
Brand management
51
Markenführung
51
Customer satisfaction
43
Kundenzufriedenheit
43
Vertrieb
43
Physical distribution
41
Business-to-business marketing
38
B-to-B-Marketing
37
Erfolgsfaktor
30
Online-Marketing
29
Success factor
29
Strategisches Management
28
Internet marketing
27
Advertising
22
Customer value
22
Distribution channel
22
Kundenwert
22
Luxury goods
22
Luxusgüter
22
Vertriebsweg
22
Werbung
22
Brand image
21
Markenimage
21
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Online availability
All
Undetermined
67
Free
1
Type of publication
All
Article
174
Book / Working Paper
80
Type of publication (narrower categories)
All
Article in journal
123
Aufsatz in Zeitschrift
123
Aufsatz im Buch
53
Book section
53
Collection of articles of several authors
27
Sammelwerk
27
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
19
Working Paper
19
Handbook
18
Handbuch
18
Aufsatzsammlung
16
Case study
9
Fallstudie
9
Hochschulschrift
8
Thesis
5
Bibliografie enthalten
2
Bibliography included
2
Accompanied by computer file
1
Conference paper
1
Elektronischer Datenträger als Beilage
1
Konferenzbeitrag
1
Lehrbuch
1
Reprint
1
Textbook
1
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Language
All
English
142
German
115
Author
All
Homburg, Christian
Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Bruhn, Manfred
120
Kumar, V.
90
Han, Heesup
84
Huber, Frank
82
Herrmann, Andreas
81
Bauer, Hans H.
79
Wiedmann, Klaus-Peter
71
Verhoef, Peter C.
68
Mattila, Anna S.
65
Hollebeek, Linda D.
58
Loureiro, Sandra Maria Correia
54
Stauss, Bernd
53
Grewal, Dhruv
51
Krafft, Manfred
51
Walsh, Gianfranco
49
Piller, Frank T.
48
Phau, Ian
44
Thaichon, Park
44
Vrontis, Demetris
44
Sheth, Jagdish N.
43
Gil Saura, Irene
42
Bang, Nguyen
41
Gierl, Heribert
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Prentice, Catherine
40
Mittal, Vikas
39
Neslin, Scott A.
39
Dwivedi, Yogesh Kumar
38
Quach, Sara
36
Ruyter, Ko de
36
Smith, Alan D.
36
Bagozzi, Richard P.
35
Hippner, Hajo
35
Stock-Homburg, Ruth
35
Töpfer, Armin
35
Usman, Osly
35
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Institution
All
Universität Mannheim
3
Institut für Marktorientierte Unternehmensführung Mannheim
2
Springer Fachmedien Wiesbaden
2
Wissenschaftliche Hochschule für Unternehmensführung
2
Duncker & Humblot
1
Published in...
All
Journal of business research : JBR
21
Journal of marketing
18
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
16
Journal of the Academy of Marketing Science
15
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
9
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Die Betriebswirtschaft : DBW
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Reihe: Management-Know-how / M : praxisnah und aktuell
6
Wissenschaft & Praxis
5
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
International journal of advertising : the review of marketing communications
4
Journal of international marketing
4
Marketing : ZFP ; journal of research and management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of retailing
3
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
3
AMS review : official publication of the Academy of Marketing Science
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Harvard-Business-Manager : das Wissen der Besten
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business economics : JBE
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Management for Professionals
2
Research
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Customer engagement marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Dienstleistungsökonomie : Beiträge zu einer theoretischen Fundierung
1
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Source
All
ECONIS (ZBW)
Showing
1
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10
of
254
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date (oldest first)
1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
9
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
10
SNS
marketing
activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
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