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~person:"Homburg, Christian"
~person:"Kumar, V."
~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
~type_genre:"Sammlung"
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Beziehungsmarketing
Relationship marketing
Einzelhandel
1
Marketing theory
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Marketingtheorie
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Retail trade
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Sammlung
Article in journal
143
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143
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42
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Graue Literatur
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Collection of articles of several authors
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Homburg, Christian
Kumar, V.
Mattila, Anna S.
Palmatier, Robert W.
Herrmann, Andreas
3
Sheth, Jagdish N.
3
Maas, Peter
2
Wiedmann, Klaus-Peter
2
Alt, Rainer
1
Arens, Ludwig
1
Barwitz, Niklas
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Baur, Aaron Wolfgang
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Germelmann, Claas Christian
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Grewal, Dhruv
1
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1
Gräve, Jan-Frederik
1
Grönroos, Christian
1
Hankammer, Stephan Martin
1
Haurum, Helle
1
Heyde Fernandes, Daniel von der
1
Hillebrand, Christa
1
Holmgreen Raburn, Anne-Mette
1
Jindahra, Pavitra
1
Jung, Reinhard
1
Jäger, Nikolai Alexander
1
Klapper, Daniel
1
Klein, Robert
1
Kolb, Johannes
1
Krishnan, Balaji C.
1
Krämer, Tobias
1
Küpper, Torben
1
Labenz, Franziska
1
Landherr, Andrea
1
Lange, Konstantin
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Lenoir, Anne-Sophie Irène Andrée
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ECONIS (ZBW)
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Legends in marketing: V. Kumar
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010201420
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