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~person:"Homburg, Christian"
~person:"Viswanathan, Madhu"
~subject:"Lieferantenmanagement"
~subject:"Market research"
~subject:"Marketingmanagement"
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Lieferantenmanagement
Market research
Marketingmanagement
Consumer behaviour
71
Konsumentenverhalten
71
Marktforschung
15
Theorie
12
Theory
12
Beziehungsmarketing
11
Relationship marketing
11
Subsistence economy
11
Subsistenzwirtschaft
11
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10
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Customer satisfaction
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14
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Homburg, Christian
Viswanathan, Madhu
Bauer, Hans H.
16
Hruschka, Harald
16
Wiedmann, Klaus-Peter
13
Decker, Reinhold
12
Sheth, Jagdish N.
11
Belk, Russell W.
10
Kamakura, Wagner A.
10
Smith, N. Craig
10
Bruwer, Johan
9
Du, Rex Yuxing
9
Gierl, Heribert
9
Hawkins, Del I.
9
Herrmann, Andreas
9
Holbrook, Morris B.
9
Krishna, Aradhna
9
Kumar, V.
9
Spann, Martin
9
Best, Roger J.
8
Boztuğ, Yasemin
8
Foxall, Gordon R.
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Olson, Jerry C.
8
Walsh, Gianfranco
8
Chintagunta, Pradeep K.
7
Dahl, Darren W.
7
Eisend, Martin
7
Esch, Franz-Rudolf
7
Fischer, Eileen
7
Hildebrandt, Lutz
7
MacDonald, Emma K.
7
Melewar, T. C.
7
Pauwels, Koen
7
Peter, Jerome Paul
7
Rajagopal
7
Schultz, Don E.
7
Tadajewski, Mark
7
Vrontis, Demetris
7
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Wissenschaftliche Hochschule für Unternehmensführung
2
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Journal of business research : JBR
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Advances in international management
2
Journal of the Academy of Marketing Science
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer marketing
1
Journal of marketing
1
Marketing : ZFP ; journal of research and management
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
27
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1
Conversations about conducting marketing research in mental health
Machin, Jane E.
;
Brister, Teri
;
Bossarte, Robert M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
6
,
pp. 569-578
Persistent link: https://www.econbiz.de/10013399751
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
5
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
6
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
7
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982068
Saved in:
8
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
9
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
10
Was Produkte unverwechselbar macht
Homburg, Christian
;
Staritz, Matthias
;
Bingemer, Stephan
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 34-42,55-59
Persistent link: https://www.econbiz.de/10003780488
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