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~person:"Homburg, Christian"
~subject:"Innovation"
~subject:"Markenführung"
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Innovation
Markenführung
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
5
Supplier relationship management
5
business-to-business marketing
5
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4
Consumer behaviour
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Deutschland
4
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Brand
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German
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Homburg, Christian
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
4
Burmann, Christoph
4
Cantù, Chiara
4
Johnston, Wesley J.
4
Keller, Kevin Lane
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Beverland, Michael B.
3
Brown, Brian
3
Brown, Brian P.
3
Casidy, Riza
3
Donthu, Naveen
3
Keränen, Joona
3
Kliche, Mario
3
Krause, Juliane
3
Mohan, Mayoor
3
Möhring, Monika Maria
3
Pförtsch, Waldemar A.
3
Richter, Markus
3
Schallmo, Daniel
3
Schmitt, Jens
3
Schultheiss, Björn
3
Sharma, Piyush
3
Singh, Jaywant
3
Ahlert, Martin
2
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Bausback, Nadine
2
Bellenger, Danny
2
Belz, Christian
2
Biedenbach, Galina
2
Boha, Julian
2
Brashear-Alejandro, Thomas
2
Brock, Christian
2
Cassia, Fabio
2
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Source
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ECONIS (ZBW)
5
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1
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
2
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
3
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
4
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
5
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
Saved in:
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