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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
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