The loss of the marketing department’s influence : is it really happening? ; and why worry?
Year of publication: |
2015
|
---|---|
Authors: | Homburg, Christian ; Vomberg, Arnd ; Enke, Margit ; Grimm, Philipp H. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 1, p. 1-13
|
Subject: | Marketing department’s influence | Sales department’s influence | Marketing function | Firm performance | Unternehmenserfolg | Marketing |
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