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~person:"Honal, Andrea"
~subject:"Brand management"
~subject:"Europe"
~subject:"Procurement"
~subject:"Theorie"
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Honal, Andrea
Backhaus, Klaus
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Aufbruch : Ingredient Branding schafft Werte
1
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ECONIS (ZBW)
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"Abschied vom Employer Branding?" : identitätsbasierte Markenführung als Erfolgsfaktor beim Recruiting im B2B-Umfeld
Abbate, Sandro
;
Honal, Andrea
- In:
Aktuelle Marketing- und Management-Trends : das Beste …
,
(pp. 357-371)
.
2014
Persistent link: https://www.econbiz.de/10010423100
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2
Ingredient Branding als Strategieoption für Zulieferunternehmen im Rahmen des Markenmanagements
Esch, Franz-Rudolf
;
Honal, Andrea
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 60-87)
.
2009
Persistent link: https://www.econbiz.de/10003894390
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