//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Honal, Andrea"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Konferenzschrift"
~type_genre:"Systematic review"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenführung
Procurement
Theorie
B-to-B-Marketing
2
Business-to-business marketing
2
HR marketing
1
Lieferantenmanagement
1
Marketing management
1
Marketingmanagement
1
Personalmarketing
1
Supplier relationship management
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
Konferenzschrift
Systematic review
Textbook
Language
All
German
2
Author
All
Honal, Andrea
Kleinaltenkamp, Michael
14
Backhaus, Klaus
10
Albers, Sönke
4
Baumgarth, Carsten
4
Plinke, Wulff
4
Binckebanck, Lars
3
Fließ, Sabine
3
Homburg, Christian
3
Keller, Kevin Lane
3
Weiber, Rolf
3
Bauer, Hans H.
2
Belz, Christian
2
Engelhardt, Werner Hans
2
Hüttner, Manfred
2
Jacob, Frank
2
Jensen, Stefanie
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Schneider, Dieter J. G.
2
Schwarting, Ulf
2
Wilson, David T.
2
Abbate, Sandro
1
Ahlert, Dieter
1
Ahlert, Martin
1
Ahsen, Anette von
1
Albers, S.
1
Baaken, Thomas
1
Bayón, Tomás
1
Beverland, Michael B.
1
Biesalski, Alexander
1
Blythe, Jim
1
Bott, Dietrich
1
Brock, Christian
1
Burmann, Christoph
1
Busch, Holger
1
Butzer-Strothmann, Kristin
1
Büschken, Joachim
1
Cadeaux, Jack
1
Calaminus, Günter
1
more ...
less ...
Published in...
All
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Aufbruch : Ingredient Branding schafft Werte
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Abschied vom Employer Branding?" : identitätsbasierte Markenführung als Erfolgsfaktor beim Recruiting im B2B-Umfeld
Abbate, Sandro
;
Honal, Andrea
- In:
Aktuelle Marketing- und Management-Trends : das Beste …
,
(pp. 357-371)
.
2014
Persistent link: https://www.econbiz.de/10010423100
Saved in:
2
Ingredient Branding als Strategieoption für Zulieferunternehmen im Rahmen des Markenmanagements
Esch, Franz-Rudolf
;
Honal, Andrea
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 60-87)
.
2009
Persistent link: https://www.econbiz.de/10003894390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->