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~person:"Hong, Sung-tai"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Steuerwettbewerb"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Konsumentenverhalten
Markenführung
Steuerwettbewerb
Consumer behaviour
3
Rules of origin
3
Ursprungsregeln
3
Information value
2
Informationswert
2
Theorie
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Theory
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Hong, Sung-tai
Diamantopoulos, Adamantios
4
Basfirinci, Cigdem
3
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3
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3
Lee, Wei-Na
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Ahmed, Sadrudin A.
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Astous, Alain d'
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2
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2
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2
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Kyŏngje-yŏn'gu
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
3
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International comparisons of country-of-origin effects on product evaluation
Hong, Sung-tai
- In:
Kyŏngje-yŏn'gu
12
(
1991
)
1
,
pp. 297-329
Persistent link: https://www.econbiz.de/10001118121
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2
Delay effects of presenting country-of-origin information on product evaluation
Hong, Sung-tai
- In:
Kyŏngje-yŏn'gu
11
(
1990
)
2
,
pp. 229-259
Persistent link: https://www.econbiz.de/10001106779
Saved in:
3
Effects of country-of-origin and product-attribute information on product evaluation : an information processing perspective
Hong, Sung-tai
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10001099796
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