Effects of country-of-origin and product-attribute information on product evaluation : an information processing perspective
Year of publication: |
1989
|
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Authors: | Hong, Sung-tai |
Other Persons: | Wyer, Robert S. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1989, 2, p. 175-187
|
Subject: | Ursprungsregeln | Rules of origin | Werturteil | Value judgement | Informationswert | Information value | Konsumentenverhalten | Consumer behaviour |
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