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Hong, Yiwen
Sukanlaya Sawang
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International journal of entrepreneurial behavior & research
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How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen
;
Sukanlaya Sawang
;
Yang, Hsiao-Pei
- In:
International journal of entrepreneurial behavior & research
30
(
2024
)
2/3
,
pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
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