How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Yiwen Hong, Sukanlaya Sawang and Hsiao-Pei (Sophie) Yang
| Year of publication: |
2024
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|---|---|
| Authors: | Hong, Yiwen ; Sukanlaya Sawang ; Yang, Hsiao-Pei |
| Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 30.2024, 2/3, p. 609-631
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| Subject: | Digital entrepreneurship | E-commerce | Entrepreneurial decision-making | Entrepreneurial marketing | SME online marketing | KMU | SME | Electronic Commerce | Online-Handel | Online retailing | Entrepreneurship | Entrepreneurship approach | Marketing | Unternehmer | Entrepreneurs | China | Online-Marketing | Internet marketing | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEBR-10-2022-0951 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014489116