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~person:"Hooley, Graham J."
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Marketingstrategie
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Positionierung <Marketing>
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Wettbewerbsstrategie
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Marketing
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Hooley, Graham J.
Saunders, John
77
Saunders, John A.
20
Wong, Veronica
15
Jobber, David
8
Melewar, T.C.
8
Doyle, Peter
7
Laforet, Sylvie
5
Armstrong, Gary
4
Kotler, Philip
4
Lee, Nick
4
Mitchell, Vince-Wayne
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Saunders, Caroline
4
Balmer, John M.T.
3
Cornett, Marcia Millon
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Fu, Guoqun
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Guenther, Meike
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Guoqun, Fu
3
Hooley, Graham
3
Piercy, Nigel
3
Qu, Riliang
3
Saunders, Anthony
3
Saunders, John O.
3
Saunders, John V.
3
Saunders, John V. D.
3
Stagg, Chris
3
Greenley, Gordon
2
Saker, James
2
Saunders, Caroline M.
2
Saunders, Carolyne
2
Saunders, John Van ¬Dyke
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Sharp, John A.
2
Smith, Gareth
2
Witt, Stephen F.
2
Abell, Walter
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Addis, Michela
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Adenäuer, Marcel
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Anderson, Dennis
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Attar, Mohamed el
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USB Cologne (EcoSocSci)
2
ECONIS (ZBW)
1
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Marketing strategy and competitive positioning
Hooley, Graham J.
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10001782878
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2
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Saunders, John A.
;
Piercy, Nigel
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004790976
Saved in:
3
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Saunders, John A.
;
Piercy, Nigel
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004371531
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