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~person:"Hoppe, Daniel"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
~subject:"Probability theory"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Hoppe, Daniel
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Marketing : journal of research and management
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ECONIS (ZBW)
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Customer base analysis : the case for a central variant of the Betageometric/NBD model
Hoppe, Daniel
;
Wagner, Udo
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 75-90
Persistent link: https://www.econbiz.de/10003585093
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