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~person:"Hornung, Volker"
~person:"Tuchman, Anna"
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Frontiers: spilling the beans on political consumerism : do social media boycotts and buycotts translate to real sales impact?
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10014316975
Saved in:
2
Rejoinder: spilling more beans on political consumerism : it’s more of the same tune
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 32-36
Persistent link: https://www.econbiz.de/10014317001
Saved in:
3
Wirtschaftlicher Boykott als gewaltfreies Kampfmittel in Bürgerrechtsbewegungen : zwei Fallstudien zur amerikanischen Bürgerrechts- und Landarbeiterbewegung
Hornung, Volker
-
1979
Persistent link: https://www.econbiz.de/10000026315
Saved in:
4
Wirtschaftlicher Boykott als gewaltfreies Kampfmittel in Bürgerrechtsbewegungen : zwei Fallstudien zur amerikanischen Bürgerrechts- und Landarbeiterbewegung
Hornung, Volker
-
1979
Persistent link: https://www.econbiz.de/10004389029
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