Frontiers: spilling the beans on political consumerism : do social media boycotts and buycotts translate to real sales impact?
Year of publication: |
2023
|
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Authors: | Liaukonytė, Jūra ; Tuchman, Anna ; Zhu, Xinrong |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 42.2023, 1, p. 11-25
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Subject: | boycott | buycott | political consumerism | social media | switching costs | Social Web | Social web | Konsumentenboykott | Consumer boycott | Wechselverhalten | Switching behaviour |
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