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~person:"Hsu, Ming"
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Hsu, Ming
Smidts, Ale
7
Sánchez-Fernández, Juan
6
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4
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping
;
Nelson, Leif D.
;
Hsu, Ming
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
Saved in:
2
Advancing
consumer
neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan
;
Boksem, Maarten
; …
- In:
Marketing Letters
25
(
2014
)
3
,
pp. 257-267
In the first decade of
consumer
neuroscience
, strong progress has been made in understanding how neuroscience can …
Persistent link: https://www.econbiz.de/10010959375
Saved in:
3
Advancing
consumer
neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
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