From "where" to "what" : distributed representations of brand associations in the human brain
Year of publication: |
2015
|
---|---|
Authors: | Chen, Yu-Ping ; Nelson, Leif D. ; Hsu, Ming |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 4, p. 453-466
|
Subject: | consumer neuroscience | branding | brand personality | functional magnetic resonance imaging | machine learning | Markenimage | Brand image | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Neuromarketing |
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