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~person:"Hsu, Pi-fang"
~subject:"Kaufentscheidung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Statistics"
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Kaufentscheidung
AHP approach
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AHP-Verfahren
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Delphi technique
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Delphi-Methode
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Beziehungsmarketing
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Brand image
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Brand management
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Gesundheitstourismus
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Health tourism
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Markenführung
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Markenimage
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Multi-criteria analysis
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Multikriterielle Entscheidungsanalyse
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Purchase decision
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Relationship marketing
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Taiwan
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Tourism industry
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Tourismuswirtschaft
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analytic hierarchy process
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customer relationship management
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evaluation model
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medical tourism
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modified delphi method
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Hsu, Pi-fang
Al-Khudhair, AbdulElah
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Al-Mansour, Abdulrahman
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Asia Pacific journal of marketing and logistics
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Developing a decision model for brand naming using Delphi method and analytic hierarchy process
Hsu, Pi-fang
;
Lin, Fang-lei
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10009752334
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