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~person:"Hsu, Ya-Hui"
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Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes
Chou, Yu-Jen
;
Hsu, Ya-Hui
;
Chang, Yu-Han
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2858-2877
Persistent link: https://www.econbiz.de/10014430292
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