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~person:"Hu, Miao"
~person:"Teng, Lefa"
~subject:"Counterfeit purchase intention"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Chen, Jie"
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Counterfeit purchase intention
Markenimage
Consumer behaviour
5
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Brand image
3
Brand management
2
Internet marketing
2
Luxury goods
2
Luxusgüter
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Markenführung
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Product counterfeiting
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Produktpiraterie
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Beziehungsmarketing
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Markenartikel
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Aufsatz in Zeitschrift
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Hu, Miao
Teng, Lefa
Chen, Jie
3
Alden, Dana
1
Chen, Qimei
1
Chen, Xi
1
Liao, Yonghai
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Liu, ShiXiong
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Xu, Jie
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie
;
Teng, Lefa
;
Liao, Yonghai
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
Saved in:
3
Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie
;
Teng, Lefa
;
Liu, ShiXiong
;
Zhu, Huihuang
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
Saved in:
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