Anticipating regret and consumers' preferences for counterfeit luxury products
Year of publication: |
2015
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Authors: | Chen, Jie ; Teng, Lefa ; Liu, ShiXiong ; Zhu, Huihuang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 507-515
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Subject: | Anticipating regret | Non-conspicuous counterfeits | Perceived risk | Social face | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Risiko | Risk | Markenimage | Brand image | Entscheidung unter Unsicherheit | Decision under uncertainty | Entscheidung unter Risiko | Decision under risk |
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