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~person:"Huang, Chiung-yao"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type_genre:"Case study"
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Marketingtheorie
Relationship marketing
Activity-based costing
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Huang, Chiung-yao
Bruhn, Manfred
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International journal of management & enterprise development : IJMED
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ECONIS (ZBW)
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Applying activity-based costing information to improve managerial decisions in relation to market orientation
Chen, Yu-cheng
;
Huang, Chiung-yao
;
Lin, Anchor Y.
; …
- In:
International journal of management & enterprise …
9
(
2010
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10008748383
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