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~person:"Huang, Dongling"
~subject:"Brand extensions"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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The impact of supplier bargaining power on the advertising costs of movie sequels
Ma, Judy
;
Huang, Dongling
;
Kumar, M. V. Shyam
; …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10011332887
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