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~person:"Huang, Ming-Hui"
~subject:"EU countries"
~subject:"Services marketing"
~subject:"USA"
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EU countries
Services marketing
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Dienstleistung
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6
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Huang, Ming-Hui
Bruhn, Manfred
27
Meffert, Heribert
18
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Bitner, Mary Jo
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Fließ, Sabine
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
1
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All
ECONIS (ZBW)
3
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Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
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