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~person:"Huang, Xiao"
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Huang, Xiao
Kwon, Wi-suk
23
Lennon, Sharron J.
13
Kwon, Wi-Suk
11
Chattaraman, Veena
6
Forsythe, Sandra
5
Gilbert, Juan E.
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Kwon, Wi‐Suk
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Ha, Young
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Myers, Beth
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Noh, Mijeong
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Shim, Soo In
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Chang, Jae Youn
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Journal of retailing and consumer services
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The journal of product & brand management
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Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
2
External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-suk
;
Woo, Hongjoo
;
Sadachar, Amrut
;
Huang, Xiao
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
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