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~person:"Huang, Yanliu"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Food retailing"
~subject:"Sales promotion"
~subject:"Verkaufsförderung"
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Brand management
Consumer behaviour
Food retailing
Sales promotion
Verkaufsförderung
Konsumentenverhalten
2
Ladengeschäft
2
Retail outlet
2
Kundenbindungsprogramm
1
Ladengestaltung
1
Loyalty program
1
Mobile Marketing
1
Mobile marketing
1
RFID
1
Store design
1
USA
1
United States
1
point-of-purchase behavior
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shopper insights
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unplanned consideration
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unplanned purchase
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video tracking
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Huang, Yanliu
Chandon, Pierre
7
Silberer, Günter
6
Guha, Rishab
5
Hutchinson, J. W.
5
Ng, Serena
5
Young, Scott H.
5
Bradlow, Eric
4
Büttner, Oliver B.
4
Gröppel-Klein, Andrea
4
Pantano, Eleonora
4
Goldfarb, Avi
3
Hui, Sam K.
3
Hunstiger, Gabriele
3
Inman, J. Jeffrey
3
Rudolph, Thomas
3
Bradlow, Eric T.
2
Buerke, Anja
2
Burke, Raymond R.
2
Dräger, Peter
2
Fernie, John
2
Frey, Ulrich Dirk
2
Germelmann, Claas Christian
2
Grant, David B.
2
Grünblatt, Martin
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Hagtvedt, Henrik
2
Horstmann, Felix
2
Hutchinson, J. Wesley
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Janz, Oliver
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Kilian, Sven
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Leykin, Alex
2
Manzinger, Sandra
2
Nordfält, Jens
2
Rainer, Ricarda Carina
2
Salzmann, Ralph
2
Suher, Jacob
2
Tucker, Catherine
2
Uniyal, Dwarika Prasad
2
Wagner, Udo
2
Walter, Eva Margarete
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Journal of marketing
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
2
Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking
Hui, Sam K.
;
Huang, Yanliu
;
Suher, Jacob
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 445-462
Persistent link: https://www.econbiz.de/10009786184
Saved in:
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