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~person:"Huang, Yu-An"
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Brand image
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Consumer animosity
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Huang, Yu-An
Haufler, Andreas
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Pflüger, Michael
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Schjelderup, Guttorm
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Krishna, Kala
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De Melo, Jaime
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Richter, Wolfram F.
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Journal of retailing and consumer services
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Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
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