Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Year of publication: |
May 2016
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Authors: | Cheah, Isaac ; Phau, Ian ; Kea, Garick ; Huang, Yu-An |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 30.2016, p. 184-192
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Subject: | Consumer animosity | Ethnocentrism | Country origin | Hybrid products | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Zahlungsbereitschaftsanalyse | Willingness to pay |
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